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Kate Amann

  

Developer, Writer, Digital MacGyver

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Machina Espresso

Machina grew a lot in 2016. They started out using a lot of different apps and services they knew could work more efficiently together so they asked me to make those connections and find a few more things to make it easier to run their rapidly expanding business. And they kept me well-fuelled with some very nice coffee in the process!

What I did

Google

  • Moved business to Google Suite for email, communication and file storage/sharing for ease of use across multiple locations
  • Updated and fixed some Google Maps location issues
  • Set up regular analytics and search reporting

Shopify

  • SEO overhaul on category organisation and product descriptions
  • Blog and content plan targeting key products, which moved many onto the first page of Google search results and increased traffic
  • Product description and blog post/review templates to ensure consistent information for customers going forward

Deputy

  • Implemented scheduling, time, and attendance system to eliminate the need for spreadsheets and manual payroll bookkeeping

Vend

  • In-cafe PoS system, streamlined connections with Xero and Deputy
  • Implemented automatic inventory tracking

Xero

  • Set up integrations with Vend and Deputy to automate payroll

Capsule

  • CRM connected to Google Mail and Mailchimp for sales team ease of use

Mailchimp

  • Integration with Capsule, Google Analytics, Shopify
  • Template redesign

Check it out

Machina Espresso

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Get in touch

hello@kateamann.com